Monday, October 25, 2010

2011 Ram Laramie Longhorn Named “Truck of Texas”Ram named top pickup in annual Texas Auto Writers Association Texas Truck Rodeo

2011 Ram Laramie Longhorn        Image: Ram Truck Brand
Ram trucks also named Full-Size Truck of Texas, Heavy-Duty Truck of Texas and Luxury Truck of Texas

All-New 2011 Jeep Grand Cherokee named SUV of Texas

Jeep also wins Mid-Size SUV of Texas and Full-Size SUV of Texas

October 24, 2010 , San Antonio, Texas - The new 2011 Ram Laramie Longhorn today was named “Truck of Texas” by the Texas Auto Writers Association (TAWA). Truck of Texas is TAWA’s top honor, and is earned over the course of a two-day "Texas Truck Rodeo" organized by the professional journalists’ group.

“The Ram Truck Brand is honored to be recognized by TAWA as Truck of Texas,” said Fred Diaz, a native Texan and President and CEO – Ram Truck Brand and Head of National Sales, Chrysler Group LLC. "Given all of its iconic Southwestern design cues, nothing says 'real Texas Truck’ like the Ram Laramie Longhorn. The Texas Auto Writers felt that we got it right; the Ram Laramie Longhorn captures the true spirit of Texas and the Southwest which appeals to people all across America."

Ram Trucks swept every category they entered, while TAWA's top non-pickup truck prize -- "SUV of Texas" -- awarded to the all-new 2011 Jeep Grand Cherokee.

Judging by the 40-plus TAWA members occurs over two full days of on- and off-road vehicle evaluation. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.

Fifty-seven pickup trucks, SUVs and crossover vehicles were entered in this year’s event.

Go to full release:

Publisher's Note:  I'll say this as gently as possible: The larger number of vehicle awards are met with a palpable, although still respectful, air of dismissal by our team.  We further daresay that the number and variety of awards provided by various media entities are only exceeded by J.D. Power (forgive please, David) "best" categories.  Not so with TAWA.  I've had the privilege of interacting with members of this group over the past quarter century, inclusive of the colorful Tom Wolfgang (with his everpresent insulated Coke holder) a founding member of the group, and they are about as "Texas" as they come.  Moreover, they will brook no pretenders to the throne of "Truck of Texas", and as a consequence must be exceedingly thorough in award contender performance dissection/evaluation.

Sam Houston wouldn't have it any other way...

Myron D. Stokes