The two awards were for CitationAir’s 2009 rebranding campaign, which unveiled the company’s newly evolved business model and rebranding under its new name, CitationAir by Cessna. To support this rebranding effort, CitationAir teamed up with Ryan Partnership to develop a new website, direct mail and sales collateral.
“We’re thrilled that our marketing campaign, which was so successful in engaging new customers, has also been recognized by the creative marketing industry,” said Woody Harford, Senior Vice President and Chief Revenue Officer of CitationAir. “The Interactive Marketing Awards reflect CitationAir’s commitment to serving our customers with innovative programs and services that exceed expectations.”
CitationAir and Ryan Partnership’s collaboration, which won first place in the “Internet-based Trial Recruitment” category, focused on showcasing the new branding and providing prospective clients with a user-friendly, online destination to quickly obtain the information needed to compare and assess CitationAir’s services.
The direct marketing and sales collateral included an elegant “Thank You” box that, when opened, revealed an iPod Touch device that directed the recipient to press play. The devices were preloaded with a video from CitationAir CEO Steve O’Neill explaining the reason behind the company re-launch.
CitationAir was also recognized with an Outstanding Achievement award in the “Lifestyle” category for the same program from the Interactive Media Awards.
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding work. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.
CitationAir is an industry leader offering individuals and businesses the advantages of private jet travel through its innovative programs, including Jet Card, Jet Shares, Jet Management and Corporate Solutions products. CitationAir flies Cessna’s popular Citation aircraft exclusively—the Citation Bravo, Citation CJ3, Citation XLS, and Citation Sovereign—which are serviced and maintained at the factory-level. CitationAir operates one of the youngest fleet of aircraft in the industry by highly trained pilots, setting the standard for superior customer service. CitationAir’s parent company is Cessna Aircraft Company, a Textron (NYSE: TXT) company. More information about CitationAir and its offerings are available at www.citationair.com.
About Cessna Aircraft Company
Cessna, a Textron (NYSE: TXT) company, is the world’s leading general aviation company based on unit sales, with five major lines of business: Citation business jets, Caravan single-engine turboprops, Cessna single-engine piston aircraft, aftermarket services and lift solutions by CitationAir. In 2009, Cessna delivered 754 aircraft, including 289 Citation business jets, and reported revenues of about $3.3 billion. Since the company was originally established in 1927, more than 192,000 Cessna airplanes have been delivered around the world, including more than 6,000 Citations, making it the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.
|Cessna Citation X: World's Fastest Business Jet (0.92 Mach)|
Renee Levine, CitationAir
Bennett Kleinberg/Emma Mittelstadt, Goodman Media International