FULLERTON, CA (Aug. 10, 2010) – Yokohama Tire Corporation is going green again, this time at the famed Pebble Beach Concours d’Elegance. Yokohama will feature a “living wall,” a natural, biodegradable display at the annual classic car celebration set for Sunday, August 15 along the famed 18th fairway of Pebble Beach Golf Links®. Yokohama will be situated by the first tee.
The Vertical Exhibit Garden technology, created by NatureXhibits in Laguna Beach, California, allows exhibitors at trade and consumer shows to use living plant materials instead of printed products. The exhibits feature a wall of vegetation that is decorative and leaves virtually zero waste.
“We are always looking for ways to reduce waste and help the environment,” said Takao Oishi, Yokohama president and CEO, “and the living wall provides us a perfect opportunity. It is a fresh, natural and visually dynamic way to have a display, and the breathtaking Pebble Beach Concours is the ideal setting for it. It will really fit in with the pristine surroundings.”
Yokohama’s living wall display at Pebble Beach will be 30 feet long and use 11,000 plants consisting of Dusty Miller and Sedum Dragon’s Blood. Yokohama will recreate its corporate logo within the living wall using the plant varieties. Surrounding the display will be Yokohama’s eco-friendly orange oil-infused passenger car tires (the dB Super E-spec™), which is 80 percent petroleum free. Also on exhibit will be the ADVAN® ENV-R2™ racing tire, which employs the company’s orange oil technology as well and cuts petroleum use by 20 percent.
Yokohama has utilized different versions of the biodegradable display at other events, including the 2009 LA Auto Show, where its 120-foot living wall display won an award from Exhibitor magazine. Yokohama featured a similar living wall display at the Mid-America Trucking Show last March in Louisville, Kentucky.
“This will be the third time we’ve provided Yokohama with a display using lush, oxygen-producing plants,” said Scott Hutcheon, president of NatureXhibits (www.naturexhibits.com). “With the award from Exhibitor magazine, I’d say the merits of the living wall have been positively reinforced. It’s a perfect way to attract a crowd with something that looks spectacular, is living, recyclable and leaves almost no waste.”
Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at http://www.yokohamatire.com/.
Media Contact: Bill Groak, PCGCampbell, 310/224-4940, bgroak@pcgcampbell.com
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