Chrysler Group LLC Introduces Mopar® ’10 Challenger
Company Continues to Leverage, Grow Mopar Brand
*Mopar ’10 will be available in August
*Pricing starts at $38,000, which includes destination
*Five hundred special-edition cars to be built, customers may pre-order now
July 23, 2010 , Auburn Hills, Mich.
For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.
“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.” Go to full release:
Publisher's note: When word was out some years ago that GM and Chrysler realized dismissing their respective versions -- Camaro/Firebird Trans-Am and Challenger/Barracuda -- of the historic "Pony Cars" to concentrate on "core competencies" and address "rapidly evolving and brand intensive" markets (thus leaving Ford Mustang to have a sales and iconic monopoly) was a rather colossal error, both firms have, well, seen the light. Now, nearly a half-century after the trio of Mustang/Cougar, Camaro/Firebird and Challenger/Barracuda brands hit the showrooms and collective consciousness' of performance enthusiasts, many of us "Baby Boomers" get to re-live a very cool, exciting and pivotal point in the nation's -- and world's -- history: The 1960's. And although of somewhat less import but arguable significance, the '70s.
Both eras contribute to the bounty of historic muscle car designs reborn, inclusive of Charger. And, as if Dr. Who and his fellow Time Lords decided to take up quantum residence at the Dodge "Division" of Chrysler Group LLC, the "boys" have rolled out a time perception distorting new, but instantly recognizable, iteration of Challenger R/T: MOPAR '10.
We're looking forward to spending some time with Darth Vader's better looking cousin (yes, a tired but quite appropos reference) and will convey those experiences soonest.
In the interests of SEC-esque "full disclosure", I admit to having owned a '70 383 C.I Magnum Challenger R/T, a Plymouth AAR "340-Six Pack" 'Cuda, and a 1973 Charger SE with Police Recruiter 400 C.I.D engine running closed headers, Holley 750 CFM "double-pumper" Carb; a non-factory 3500 RPM stall speed torque converter, 3:90 Posi-Traction rear axle and...
Who said that memories are too fleeting?
Myron D. Stokes